Discover the power of WORKing with BOORSCH.COM
Interim / Fractional Brand Marketing.
I provide interim brand marketing support, offering strategic leadership and hands-on expertise to drive brand growth and deliver impactful results.
Brand & Marketing Management Innovation lead
Marketing Workshops.
Practical marketing workshops designed to sharpen skills in briefing, evaluating creative work, and delivering impactful presentations, helping teams work smarter and achieve better results & campaigns.
Brand Consultancy.
Consultancy in brand marketing focused on delivering strategic insights and tailored solutions to strengthen brands and drive business growth.
Companies that have worked with Lennart.
Empowering Marketers, Driving Impact and Transforming Campaigns.
“Over the past 20 years, I’ve worked with marketing teams across various industries, tackling challenges and shaping strategies firsthand. This experience has shown me how impactful it can be when marketers are given clear guidance, practical tools, and the opportunity to align their efforts. I’ve seen the difference it makes—campaigns that deliver, teams that thrive, and businesses that grow. That’s the foundation of my workshops: sharing proven insights, building skills, and helping marketers unlock their full potential.”
About Lennart Boorsma
Lennart has rich experience in FMCG, creating award winning local and global brand & sponsorship campaigns. He pioneered digital at Heineken introducing the very first ever internet campaign and building digital infrastructure and campaigns on a global level to driving e-commerce for Lattiz. His knack for innovative ideas has come to life in form of the draught on board of a commercial airliner, the invention of the countertop draught system Blade, campaigns at McDonald’s and setting up the marketing of sustainability services at Deloitte.
Lennart is known for having a creative mind with an optimistic view towards business challenges. His background in media makes him a gifted speaker and able to convey a compelling vision.
WORKSHOPS
WRITING A BRIEF.
An essential part of the job is learning how to write and effectively communicate briefs to creative agencies. This involves conveying your vision and objectives clearly so that agencies understand precisely what you need. This enables you to collaborate with creative professionals more efficiently and achieve greater marketing success.
EVALUATING CREATIVE WORK.
An essential part of the job is learning how to write and effectively communicate briefs to creative agencies. This involves conveying your vision and objectives clearly so that agencies understand precisely what you need. This enables you to collaborate with creative professionals more efficiently and achieve greater marketing success.
POWERFUL PRESENTING.
Effective presentation is an indispensable skill for marketers. It’s the key to compellingly conveying ideas and strategies, both within the organization and to external stakeholders. A powerful presentation can captivate and persuade, inspiring people and organizations to align with the vision and objectives. Enhance your skills in persuasive communication and drive marketing initiatives to success.
Boorsch.com 